Dr. Nick Maxwell

Consulting Statistician

Dr. Nick Maxwell is our consulting statistician. Dr. Maxwell performs advanced statistics, including market segmentation, factor analysis, cluster analysis, and discriminant analysis.

His extensive experience in advanced statistical analysis as well as the underlying concepts involved brings us the ability to choose the right analysis and thus transform highly complex data into practical information that our clients can really use to make decisions.

Dr. Maxwell worked closely with MSN Programming, Research and Metrics, setting up decision support systems to capitalize on MSN's leading position in Internet searching. For multiple clients, Dr. Maxwell has provided psychographic cluster analysis and discriminant analysis to find targetable market segments. He has coded software since 1980 and worked in data analysis since 1985.

Dr. Maxwell has studied and/or worked at Brown University, the University of Denver, the University of Pennsylvania, and the Wharton School of Business. He holds a Ph.D. in Experimental Psychology from the University of Pennsylvania. Dr. Maxwell taught Statistics, Decision Sciences, and Psychology at the Bothell Campus of the University of Washington. He has had articles published in Marketing News, Psychology and Marketing, The Journal of Behavioral Decision Making, and The Journal of Statistics Education, and has written a textbook in statistics, Data Matters: Conceptual Statistics for a Random World, Key College Publishing, a division of Springer Verlag, New York.

Dr. Maxwell is President of the Maxwell Statistics Corporation.