Martha DeLong

Director of Market Research

Martha DeLong brings 25 years of research experience, intellectual curiosity, problem solving skills, and communications expertise to every research project CDRI undertakes. The results are research studies that provide CDRI's clients with information they can use to make better decisions in a format designed to ensure they don't have to sift through dry or confusing research dissertations to find the answers to their questions.

She is known for the development of insightful focus groups and for a range of qualitative and quantitative research services, including segmentation research for high technology market leaders and political polling on complex public issues. Among the skills that are key to her success are the ability to listen, ask the right questions, analyze the answers, and develop creative solutions.

Martha became a principal in Campbell DeLong Resources, Inc. in 1992. Since then, she has designed and implemented research projects for a wide range of clients. All of these projects have been designed to help client organizations determine how best to design and market products or services by discovering underlying customer needs and motivations.

What does this mean for you?  It means that whether you are wrestling with phrasing a single survey question or are looking for the most insightful way to understand the concerns of customers on 5 continents across 18 different time zones, your best first step is to contact Martha today and begin a conversation about the information you seek and the best way to gain it.

Areas of Research Focus

Martha's client mix has enabled her to stay on the cutting edge of technology, public issues, and consumer motivational research.  She has conducted work with a mix of high technology clients with business-to-business products such as Xerox, Tektronix, Agilent, and Sypris; clients with exclusively consumer-oriented products such as Crafts American and Deschutes Brewery; and governmental organizations such as the City of Portland's Bureaus of Water, Environmental Services, and Police, the cities of Lake Oswego, Tigard, West Linn and Cornelius, Washington, Clackamas, and Clark counties, and special districts such as Tualatin Valley Fire & Rescue and Clean Water Services.

Her professional background prior to joining Campbell DeLong Resources, Inc. is listed below.

Professional Background

Account Executive, Griggs-Anderson Research, 1984 to 1991. Key clients included Microsoft, Epson, and The Oregonian.

Public Relations Director, Marx, Knoll & Mangels, Inc., 1981 to 1984.

Legislative Assistant to State Representative Nancy Ryles, Oregon Legislature, 1981.

Community Relations Assistant, Beaverton School District, 1977 to 1980.

Consultant, Oregon Department of Environmental Quality, 1976 to 1977.

Community Service

Nancy Ryles Scholarship Fund. Member of the scholar selection committee 2008 to present. Finance committee member, 1990 to 1993.

Tom Potter for Mayor. Executive Committee member, 2003-2004.

Northeast Community Child Development Center. Treasurer, 1996 to 1998.

Oregon NARAL Foundation. Board member, 1993 to 1995.

Planned Parenthood. Board member, 1984 to 1988.

Portland Traffic Safety Commission. Commission member, 1983 to 1985.

Education

Boston University, Boston, MA. M.S. in Public Relations, 1977.

Pacific University, Forest Grove, OR. B.A. in Communications with highest honors, 1974.

Burke Institute, Cincinnati, OH. Advanced training in applied market research techniques.