Choosing the Right Methodology

As providers of custom research solutions, we select the research methodology that will provide our clients clear guidance for product development, marketing, and policy decisions.

The principals at CDRI have been conducting research on topics ranging from personal computer products to general consumer products to public sector issues since the early 1980s. This historical background provides us with perspectives that few other research firms can offer.

A full range of qualitative and quantitative research methodologies are used, including:

  • Quantitative telephone interviews
  • Online & Internet-based surveying
  • Phone-email & phone-mail
  • Focus groups
  • Dyad & one-on-one executive interviews
  • Data mining
  • Central location test & mall intercepts
  • Home placements
  • Mail outs

Examples of types of research projects include:

  • Product development/concept evaluation
  • Market trend analysis
  • Customer profile
  • Customer satisfaction
  • Corporate/product awareness, image
  • Advertising & communications development
  • Positioning
  • Segmentation
  • Pricing
  • Conjoint
  • Tracking
  • Employee satisfaction
  • Internal needs assessments
  • International research, both qualitative & quantitative methodologies